The Battle Of Antietam By Robert E. Lee - 1046 Words

The Future of America, its citizens, and its enslaved people hinged on the outcome of the American Civil War. The Civil War was fought between the North (Union) and the south. The Battle of Antietam took place on September 17, 1862 near Sharpsburg, Maryland, and it was the bloodiest day in American history. Before the battle, the confederacy had a better chance of winning the war. Conflict arose between McClellan and Robert E. Lee which sparked the invasion of the north and the beginning of a long war. McPherson argued in his novel that the battle of Antietam was the turning point of the Civil War. In the beginning of the novel, McPherson informs the reader that it was not clear who would win the war. Both side had strengths and weaknesses that set the scene of the war. Before Antietam only the South thought the war was about slavery .The North simply was fighting to â€Å"preserve the Union†, not to abolish slavery. The war was described as, â€Å"A war to destroy slaver y and to reshape the South in the Northern free-soil image† (McPherson 14-15). Since the north did not have slavery, the south wanted to keep it. The south was close to being recognized by England and France, â€Å"The South’s principal foreign-policy goals were European intervention to break the blockade and diplomatic recognition of the Confederacy as a nation† (McPherson 35). Southerners believed in cotton to compile British and French Intervention. The textile industry was the leading sector in the British andShow MoreRelatedThe Battle Of Antietam By Robert E. Lee1412 Words   |  6 PagesThe Battle of Antietam was battled on September 17, 1862. Union armed force led by General George B. McClellan battled against the Confederate Army led by General Robert E. Lee. The fight was battled along the Antietam Creek close Sharpsburg, Maryland. The union armed force lost more than twelve thousand men, while the confederate armed force lost around ten thousand men. General Robert E. Lee barely got away thrashing this fight and the absence of men cause him and his armed force to withdrawRead MoreTaking a Look at Abraham Lincoln833 Words   |  3 PagesRegular Infantry. He was also a general in the Civil War. Even though Anderson’s illness put him in charge, Sherman’s apparently unreasonable requests for more men and supplies led to his removal. He redeemed himself with his courageous action at the Battle of Shiloh earning him the rank of major general. His act of bravery helped Lincoln win the war. â€Æ' Jefferson Davis Named after Thomas Jefferson, the President of the Confederate States of America, Davis was born February 19th, 1809, in Todd CountyRead MoreRobert E Lee: A True American Hero Essay1638 Words   |  7 PagesAmerican History; Robert Edward Lee. Robert Edward Lee was a general in the American Civil War. He led his men and stood with them in each and every they were in and got many of them out safely. Robert E. Lee was born on January 19, 1807 at Stratford in Westmoreland County, Virginia. He was the youngest son of Major-General Henry â€Å"Light Horse Harry† Lee and his second wife, Ann Hill (Carter) Lee. His siblings from his father’s first wife are Philip Ludwell Lee, Lucy Grymes Lee, Henry Lee, and NathanielRead MoreThe Battle of Chancellorsville Essay1359 Words   |  6 PagesIntroduction The battle of Chancellorsville was a battle that was fought for nine days from April 29 to May 6, 1863 as part of the Civil War. To be more precise, the battle of Chancellorsville took place in the vicinity of Fredericksburg where other two battles took place. The Confederate army was led by General Robert E. Lee, while the Union army was led by Major General Joseph Hooker. Impressively, General Hooker’s army was composed with as many as 130,000 soldiers. The Union army was veryRead MoreCivil War : A War Between Citizens Of The Same Country1609 Words   |  7 Pagespersistent to have slaves. They worried that the North would be successful in abolishing slavery, so in result, the South went against the North. There were many elements that the Civil War was know for, some of the main ones were causes, key figures, battles, and the outcome of the war. Before looking into things that happened during the Civil War, it is important to know the causes of the war, two causes are their different life style and sectionalism. The first problem was that the North and SouthRead MoreA Brief Note On Civil War And Its Effects On The United States1602 Words   |  7 Pagespersistent to have slaves. They worried that the North would be successful in abolishing slavery, so in result, the South went against the North. There were many elements that the Civil War was known for, some of the main ones were causes, key figures, battles, and the outcome of the war. Before looking into things that happened during the Civil War, it is important to know the causes of the war, two causes are their different lifestyle and sectionalism. The first problem was that the North and South hadRead MoreThe Battle Of Antietam And The Civil War876 Words   |  4 Pagessentence perfectly represents the Battle of Antietam as a turning point in the Civil War and its effect on America decades later. The small step was one man s step on the moon just like the Battle of Antietam was just another battle during the Civil War, but they were short and impactful events that revolutionized their fields. America s advances in science and technology would not be the same without that one step on the moon. Similarly, without this one battle, America s modern beliefs on slaveryRead MoreThe Battle Of Northern Virginia1504 Words   |  7 Pages22, 717 total casualties, the Battle of Antietam will go down as the bloodiest battle in American history, even surpassing Pearl Har bor and even to the surprise of many, D-Day. This battle was one of many in the Maryland campaign for the Confederacy, but this battle will cost the Confederacy many lives that will be of more significance to the Confederacy then the Union, as they have a larger population to pull troops from. The Battle of Antietam was fought in the city of Sharpsburg, Maryland in SeptemberRead MoreThe Civil War1055 Words   |  5 Pageswhat led to the start of the Civil War and what happened as soon as President Abraham Lincoln was elected to office. Then to add in the action the story line will tell about major battles of the war to include the battle of Bull Run, the seven days battle at Richmond, the second battle of Bull Run, and the battle at Antietam. Then comes the Emancipation Proclamation and what it brought about to the United States of America. So please sit back, relax, and enjoy the information this story has to offerRead MoreThe Battle Of Antietam And The Civil War985 Words   |  4 PagesThe Battle of Antietam, or The Battle of Sharpsburg as the South would call it, took place on September 17, 1862, near Sharpsburg, Maryland, and Antietam Creek. This was the first major battle in the American Civil War to take place on Union soil. The American Civil War was beginning its second year of combat. As the Confederate States of America came close to winning the war, independence was well on its way. At first the result of the battle was controversial, as it could not be determined

Shopping The Pros And Cons Of Online Shopping - 724 Words

As the fast growth of technology, people prefer online shopping more than shopping in the physical store. A lot of surveys show us there’s a great increase in online shopping. For people to choose to shop online, pros should be more valuable than cons in their beliefs. The most attractive advantages of online shopping include: Purchase with almost anytime; receive a lot of information at the same time; without the expense of renting the physical store and hiring employees, the price may be cheaper; to marketing economy, this new mode of shopping can lead to a more efficient resource using; online shopping benefits in shorting time and space resources. It’s a business occurs in virtual. The largest online shopping day in China is†¦show more content†¦The price of the product is so low that many people go to the physical store to do window shopping and buy the product online. Communication dissatisfaction might occur in online shopping, and more patient is the way to satisfy the shoppers. Face-to-face communication is always a quicker and better way to solve the problem. There are some disadvantages of online shopping: Shoppers can’t guarantee the product is the same as the picture that show on the website; It’s difficult for shoppers to distinguish the legality of the websites; Customers sometimes can’t find the server to solve their problem. Although people can buy products with a really low price on Taobao, no one can guarantee the product to be real, and that’s the biggest problem for online shopping. Countries legislate laws to avoid customers purchase fake products; online shopping flatforms such like Taobao also set rules for customers to supervise the online store. For the legality of online shopping websites, Chinese people usually shop on Taobao so that they don’t get cheated on the fake websites, and this makes Taobao a gigantic flatform and it’s like a monopoly. People shop on Taobao and the stores get franchised to put their products on Taobao. Online store save their expense of hiring people, but it also cause the problem of no one responding online. Customers may have some questions of the product, and it’s easy to solve this problem in physical store, but online store sometimesShow MoreRelatedPros And Cons Of Online Shopping Vs. Traditional Shopping866 Words   |  4 Pages Shopping is when a person referred to as a customer, browses through a selection of goods and or services with the intent to purchase an option that best suits them. Shopping is one of the most common habits of today’s society and is done both for leisure and economical purposes. Traditionally, one would do their shopping at a store, but with all the technological advancements that we’ve had over the years, our manners have been shifting toward the use of the Internet as more consumers turnRead Morepros and cons of online shopping1770 Words   |  8 PagesEvaluating Arguments in Article Analysis Article 1 : Benefits Of Shopping Online Question 1 The issue that is being discussed is about the benefits of online shopping . The article is written on 7th February 2009 by Mansi Citranshi . Today , the world is already at the tip of our fingers . We can do so many things by using internet .Online shopping is a form of electronic commerce where buyers can directly buy goods or services from a seller over the internet service . We can choose a varietyRead MoreWhy Are Ebates Is A Reward Program?1247 Words   |  5 Pagesand over the course of a year can add up to a hefty sum. Shopping Ebates. Ebates is a reward program that will return a percentage of your total online shopping bill to you if you enter the store s online site through an Ebates link. Pros: Ebates is a reputable company that actually sends you checks for your shopping experience. There is a plethora of stores to choose from, including almost every large chain in America including online giants like eBay and Amazon. The cash back rewards typicallyRead MorePlaying Fields Between Offline And Online Stores1271 Words   |  6 Pagesoffline and online stores uneven? For example: Are you the type to window shop in real stores but buy in virtual stores? Online shopping has largely influenced consumers for over 30 years. However during its inception, many consumers still preferred to travel to a physical store location to purchase products as they were unsure about this new method of shopping but as time passed, more people jumped on the bandwagon and soon it became mainstream. The question now though, is that are the shopping fieldsRead MoreHome plus Essay813 Words   |  4 Pagesfocus heavily on online retail in addition to investing in technology in a way that helps it differentiate itself and achieve that competitive edge for sustainable growth. Alternatives 1. Online Channel Pros Increase in the number of smartphones users in Korea as a result of which they have come to value online shopping a lot (an increase of 205% from 2005 to 2011) for the ease of use and convenience that it offers. Homeplus needs to tap into this market by setting up a robust online channel whereRead MoreEssay on Grocery Gateway1372 Words   |  6 Pagespresident of industrial engineering and operations systems, must provide recommendations for improving and optimizing the delivery operations. Situation Analysis Background Grocery Gateway, founded in 1997 by Bill Nardo, is Canada’s largest direct online grocer and provides its services to residents of the Greater Toronto area (GTA). The company provides approximately 6,500 items including dry goods, health and beauty products, alcoholic beverages, fresh produce and frozen foods on their website wwwRead MorePros : Pros And Cons Chart1420 Words   |  6 PagesChallenge 1: Pros and Cons Chart A Pros and Cons chart is used to weigh up different options with the aid of detailed information o create an argument for and against each option. A ranking system can be used to rate each factor from most important to least important. Google can use a Pros and Cons chart to see if a partnership with specific apps such as weather apps is a possible solution to the problem they are facing with these apps. Join Partnership with â€Å"Weather Live† App Pros Cons Increases inRead MoreAdvantages And Disadvantages Of Using The Web As A Distribution Channel1225 Words   |  5 PagesDiscussion Assignment Unit 7 What are the pros and cons of using the Web as a distribution channel? Are there any situations where it is inappropriate for a company to establish an e-commerce site? Be prepared to defend your answers to your peers. There are many advantages and disadvantages of using the internet as a distribution channel. First, while the internet makes it easy for customers to look for information about a product, read reviews, and form a general idea about what to buy and whereRead MoreEssay on E-Shopping837 Words   |  4 Pages E-Shopping Online shopping has impacted the economic, political and cultural development of the financial markets and the economy. Many consumers have been using the World Wide Web in order to purchase items. The computer technology has allowed consumers to use the internet to their convenience to shop. Online shopping has impacted the United States economy greatly. The impacts of online shopping have been advantageous as well as disadvantageous. The beneficial impacts of online shopping areRead MoreOnline Shopping Is More Effective Than Conventional Shopping1673 Words   |  7 Pageswith work, and as a mom, I m a big fan of online shopping† - Kirsty Gallacher Online shopping had gone into business as early as 1992. The number of people that used online shopping had gone up when people started to gain ownership of personal computers. In 2007, 875 million people had at least made one online purchase that year. It continued to grow after that it had been recorded that 9 percent of the United States had been purchasing items online. With the creation of the World Wide Web and

Coca Cola in India Business Communications Free Essays

Sanjiv Gupta, President and CEO of Coca Cola in India, is facing a crisis concerning pesticide levels in coke in the country of India. The Center for Science and Environment (CSE), an activist group in India focused on environmental sustainability issues issued a press release stating: â€Å"12 major cold drink brands sold in and around Delhi contain a deadly cocktail of pesticide residues† (Argenti, p. 284). We will write a custom essay sample on Coca Cola in India: Business Communications or any similar topic only for you Order Now Recommendations for Coke’s communications strategies include accepting and adhering to higher standards of social responsibility in India and forming an alliance with the government to set these higher safer standards. Coca Cola should choose to emerge and set itself apart from its biggest competitor, Pepsi, by accepting a more socially responsible. In order to accomplish this, Coke can align itself with the CSE goals for an environmentally safe and industrialized India. Coke should recognize the enormous reputational benefits that could come from such a partnership in correcting the pollution problem in India. Taking on social responsibilities has a number of positive outcomes for corporate leaders. Once the world community learns of Coke’s environmentally responsible goal in India, the company will project a positive interest in India and to the rest of the world (Argenti, p. 65 ). The people of India have shown that they want a company that is concerned about their health, welfare, and environment as â€Å"sales down over 30-40%1 in only two weeks on the heels of a 75% five-year growth trajectory and 25-30%2 year-to-date growth† (Argenti, p. 285 ) A positive reputation can help companies weather crises more effective (Argenti, p. 91) The next step would be for Coke to enhance its relationship with the government. Companies have begun to realize that instead of fighting regulation, it should advocate its position to political decision makers (Argenti, p. 238). Businesses use a number of tactics to further the position of their business with the influential group of economic decision makers (Adams Brock, 1986). With the influence in the government, Coke can be involved with the developing of the new standards the government has demanded. Strong government relations are important in India (in any country) and will provide an opportunity to communicate all the benefits and investments Coke has provided to the economy in India including almost 7000 jobs. By working with the government to set standards and clean up pollution, Coke will have influence of the government. Influence over the government has proven to be a benefit for business (Irin, 2010). When business has an â€Å"influence in government, unless you’re right there to limit it, it can intrude in just about any industry,† In conclusion, leaders of successful organizations with a consistent in their message and image has ensured everyone involved of an initiative or change, what it is intended to achieve, as well as the route that will be taken is going to continue to be successful (Clutterbuck 2001). A company with an international image and reputation is going to weather this crisis. They can also take a socially responsible approach, and lead change in India. This will distinguish the corporation from its competitors, and as Proverbs tells us, â€Å"defend the rights of the poor and needy† (Proverbs 31:9). A constituent is someone who is on the receiving end of a message, in the words of Aristotle â€Å"person †¦ to whom the end or object of the speech refers† (1975). The key constituents are those that are receiving the message of the communication. In this case, the constituency would be the government of India and the Coke-drinking public, particularly those in India. The message will be sent out all over the world that Coca Cola aided in the environment of India. With use of the internet, messages of companies reach the far corners of the world within a matter of minutes (Argenti, p. 172). Biblical Integration: God wants us to help our fellow brother, not to ignore them. The Bible tells us â€Å"Defend the cause of the weak and fatherless; maintain the rights of the poor and oppressed. Rescue the weak and needy; deliver them from the hand of the wicked. † Psalm 82:3-4 How to cite Coca Cola in India: Business Communications, Papers

Digital Marketing Involving Areas

Question: Describe about An analysis of the different areas of application of digital marketing for the chosen organisation. This should include areas like promotion, distribution, service provision, new product development and so on !!!the organisation selected is NIKE !!! Answer: Introduction Nike runs several different forms of digital marketing involving areas such as social networking, television advertisement and paid online advertisements to reach its wide customer base. This customer base spans across 6 continents and the company utilise up to 44,000 employees worldwide to conduct their operations.[1] Their use of professional athletes is particularly effective as it provides prominent role models that consumers idolise, therefore solidifying Nike products are a top-tier sports ware brand. They have a variety of successful social media campaigns promoting their products, one of which is the highly successful Find your Greatness campaign which collected over five million views, nine thousand likes and one thousand comments.[2] This advertisement reached a huge global audience which is an incredible form of advertisement as the product reaches a large proportion of its target audience due to the filter systems created for ads on social platforms. This provides their p roducts with a high effectiveness in their advertisement as adverts reach primarily the audience that they would appeal to. This is further reinforced in the distribution figures of Nike, which show that their direct sales provide a higher margin than sales to wholesalers. This means that the direct marketing campaigns that Nike employ are highly successful as they sell more units themselves, than through wholesale companies [3] . The present report analyses the different areas of application of digital marketing on Nike. Analysis of the different areas of application of digital marketing on Nike Nikes research and development department is also hugely successful as they develop new products in their RD department, but then test them through a variety of means, the primary being using groups of sports personalities and journalists to test their products in a controlled setting, this actually provides them with a basis for prototype marketing as commonly their shoes receive a large amount of attention before they are even released. [4] This is incredibly useful as in the necessary process of testing their new products, they are also reducing the costs of their final marketing campaign for their products which is a solid business strategy. They then make their services apparent to their customer base by advertising their products with local sports stars to increase the relatability of their advertisement for the consumer, subsequently increasing the likelihood of adverts being successful and their campaign being more cost effective. An example of this would be their use of loca l star Marco Bresciano in Australia to provide a relevant focus of their advertisement to the Australian public. [5] The end goal of Nike is to make sure that people buy their products and not from other brands. For accomplishing the goal, the company has made a good choice to diverge from the traditional advertising and emphasize on digital marketing. The brand has taken up an appropriate step in that big investment has been made in social media, that includes Facebook and Twitter and Nike+, the companys own social network. The demand is that by owing the data and providing services to the customers, there is a desirable increase in the brand loyalty. Livestrong campaign is a good example of how the company uses mobile to involve consumers in marketing campaigns. Nike had the interactive campaign Fuel Your Team using the Nike+ social platform having more than six million members[6]. Nikes digital media approaches have been determined by changes in the means consumers can interact with the brands. There is the underlying realization that digital technologies have changed internal processes in companies apart from consumer-facing processes. For accompanying the shift towards rise of digital media, the brand has built multiple social sites and launched a presence in social platform dominating specific geographies. Nike has strengthened their brand over Instagram as using arty videos and carefully shot photographs is benefitting the brand image. Nike has branched into many departments as it has witnessed much growth. The aspect where Nike excels in Twitter is that their interaction with the followers is strong and it provides an effective platform to get advice and responses from the consumers that make them feel special. Nike has the longest and largest standing following on Facebook. It is the purposeful utilization of social media where community build up is poss ible among the consumers. Such community is the forum for discussing new ideas and opinions on how to bring advancements in the brand image. The venture division Digital Sport is a thought process from global strategy comprehending requirements of digital strategy. Getting close to consumers data means Nike holds promise for being one of the worlds biggest sports companies. It has the foundation for getting the best answers to the opportunities for engaging with the consumers and getting feedback from their products. The bold move implies that Nike can follow close the customers and the users and forge a long-term association and strong relation[7]. Nike has understood that the purchase of a product from the company is not the end of marketing cycle. It is rather the beginning of the opportunity to offer a varied variety of serves and products tailored for individual needs. What Nike is executing is really the way famous brands must do for marketing themselves to the consumers in the present era of high competitive market. Digital marketing is being used to answer questions of the consumers, raise awareness and allow consumers to share the results. Nike has achieved a large amount of brand exposure from the excellent digital marketing, especially through social media[8]. However there have been several issues with their marketing campaigns such as; A mismatch between product offering and customer needs, apparent with their Nike Free Run mens running shoes as they were more comfortable when walking than running. This mismatch could reduce their marketing success as shoes could become known as ineffective at their role and therefore their unit sales would drop as consumer confidence would be reduced in the produce. Another issue which could cause Nike the same problem is that their product quality on Nike Air shoes was reported to be low, further reducing consumer confidence due to this being a large safety concern. Finally there has been an issue of the Nike website not entertaining a customers query, since the point of service is not a Nike store but a Wal-Mart. This would cause a loss of sales as retailers that are not invested in Nike products would not have employees possess the required knowledge to advise customers on which shoes would best suit their needs and therefore some consumers may be put off by this and seek other competetors products that they can collect more information on before they make their purchase. This is damaging to the company as it would cause a loss of sales due to its outsourcing of sales and the lower number of own branded shops which could provide consumers with more targeted information, making their previous marketing campaigns more effective as units would subsequently actually be sold. [2] Conclusion In conclusion the social media marketing campaigns of Nike are highly effective in reaching their target audiences, however improvements need to be made in the testing of new products to ensure marketing can surround the strengths of the product and the product can meet standard, furtherly their points of sale need to be improved to ensure that products that have been successfully advertised can then be sold to the consumers. Bibliography 1 - https://www.nikebiz.com/crreport/content/workers-and-factories/3-11-0-interactive-map.php?cat=map 2 - https://www.slideshare.net/ojasvipat/final-digital-marketing-at-nike 3 - https://marketrealist.com/2014/12/nikes-distribution-channels-products-reach-customers/ 4 - https://www.afrbiz.com.au/case-studies/nike-developing-nike-free/Page-4.html 5 - https://www.afrbiz.com.au/case-studies/nike-developing-nike-free/Page-6.html 6 - https://www.intelligenthq.com/social-media-business/nike-takes-digital-data-and-social-media-marketing-seriously/ 7 - https://digitalfireflymarketing.com/how-nike-killing-it-social-media-marketing 8 - https://linkhumans.com/case-study/nike